What is the Employer Branding?
The employer branding or employer brand is a strategy that seeks to enhance the image of the company in order to attract and retain talented employees. This strategy puts the marketing and human resources departments in dialogue in order to improve the positioning in the labor market.
The most talented candidates, those that the company wishes to attract and retain, mainly value the degree of satisfaction of the employees of this company through the comments and attitude they show in their personal social profiles, such as LinkedIn. In this way, if employees are proactive with the brand they work on, they will transmit confidence and enthusiasm to those possible star signings.